6+ years turning underperforming Meta Ads accounts into high-ROAS growth engines. Analytical, data-obsessed, and focused on sustainable profitability — not quick fixes.
Not tactics. Not templates. A deeply analytical system built around your data — designed to improve ROAS, reduce wasted spend, and scale what actually works.
Every decision backed by real performance data. I track what moves ROAS, what drains budget, and what bidding strategies actually work — not guesswork.
Beyond basic A/B testing. Deep-dive into creative performance, audience signals, funnel drop-offs, and campaign structure inefficiencies that silently bleed profit.
Not a temporary fix. A system built for long-term scalability — so your campaigns grow more efficient as budgets increase, not the other way around.
Built across brands at every stage — from first campaigns to six-figure monthly budgets.
A repeatable system that turns ad account chaos into clarity — and clarity into profit.
Full account audit — creative fatigue, audience overlap, bidding inefficiencies, funnel gaps. I find exactly what's draining your budget before touching a single campaign.
Build a performance roadmap based on your account's actual data. No copy-paste frameworks — every strategy is specific to your brand, category, and growth stage.
Systematic scaling with full visibility on what's working and why. As budgets grow, efficiency compounds — not the other way around.
I've worked with brands at every stage — what matters is the intent to grow intelligently.
From startups to enterprises — the feedback is consistent: clarity, accountability, and results.
"Kaushik audited our account and found we were wasting nearly 40% of spend on overlapping audiences. ROAS improved from 1.8× to 3.6× within 6 weeks — without increasing budget."
"The level of data analysis Kaushik brings is unlike any media buyer we've worked with. He explained exactly why our campaigns were underperforming — and fixed it systematically."
"We'd tried three agencies before Kaushik. He was the first person who treated our ad account like a business problem, not just a media buying task. Results followed."
I've managed and optimised high-budget Meta Ads campaigns, helping businesses scale their revenue and achieve seven-figure profitability — not by spending more, but by optimising smarter. My strategies have turned underperforming ad accounts into highly profitable growth engines, ensuring every rupee spent drives maximum returns.
With 6+ years in performance marketing, I take a deeply analytical approach — focusing on real-world data, ad performance metrics, and advanced optimisation techniques. I don't rely on guesswork. I track what actually improves ROAS, what bidding and targeting strategies work, and how to fix inefficiencies that silently drain profitability.
I've worked with brands at every stage — from startups testing their first campaigns to enterprises managing six-figure ad budgets. My approach isn't about temporary fixes — it's about sustainable, data-driven optimisations that fuel long-term scalability.